Flea Market of Collectables

Lunch & Learn: Digital Customer Journey

Thursday, July 11 - 11:00 AM

Join us for an enlightening presentation on decoding the Customer Journey, and discover how to transform potential customers into loyal brand advocates by understanding and optimizing every step of their interaction with your business.

About Our Keynote Speaker:

Vern Richberg, the Director of Economic Opportunity and Inclusion Initiatives at the Youngstown/Warren Regional Chamber, is an experienced business advisor and advocate for minority-, women-, and veteran-owned startups and small businesses. He brings extensive expertise in fostering economic growth, job creation, and entrepreneurship through strategic programs and collaborations. As the founder and CEO of Micro Solo Digital, Vern specializes in enhancing digital customer journeys to help businesses thrive in the digital age.

Key Takeaways:

  • Interest & Awareness: Learn how to generate buzz and capture attention with compelling content and effective social media strategies.
  • Findability: Discover techniques to enhance your brand's visibility through SEO and SEM.
  • Online Reputation: Understand how to build trust and manage your online presence to convert satisfied customers into promoters.
  • Conversion: Optimize your website and calls-to-action to turn visitors into customers.
  • Advocacy: Implement loyalty programs and leverage user-generated content to create brand champions.

Free Business Tools for Attendees:

  • Free Download: 50 Best Practices for Business Owners - A curated guide to drive competitive advantage.
  • Local Online Business Toolkit: A set of essential tools to manage your digital marketing, build a strong online presence, acquire new customers, and drive more sales.
  • Unlocked e-Course: Navigating the Entrepreneurial Journey - Conquering challenges and cultivating success for diverse entrepreneurs.

RSVP Information:

Our Lunch & Learn events are FREE for current SCMBA members and Minority Business Assistance Center clients. Attendees will enjoy a catered lunch and have ample opportunities to network and expand their business resources. Don't forget to bring a business card to enter our raffle!

Join us to decode the Customer Journey and take your business to the next level with practical insights and strategies. We look forward to seeing you there!


1365 Cherry Ave NE
Canton, OH 44314
Event Type
Lecture / Workshop


Stark Minority Business Association

Date / Time

Thursday, July 11, 2024
11:00 AM - 1:00 PM


Amilah Johnson-Williams
(330) 458-2083
More Info: